Now it seems, more and more over 50s and retireds are being forced into self-employment as the job market contracts even further for them. Starting up in business or going it alone at any age has always been thought rather entrepreneurial so it was great to read about the new label given to the over 50s who set up on their own – Olderpreneurs! I’m not sure where this originated but I first spotted it in a report in www.thisismoney.co.uk on the latest statistics from PRIME (the Prince’s Initiative for Mature Enterprise). According to PRIME, more over 50s are starting up in business than five years ago. From a survey of 500 clients who contacted Prime between 6 and 18 months ago, 45% have now started up their own business and only 15% have given up on the idea – quite an improvement on a similar review conducted in 2005. The results then showed 43% starting up, and a much larger 27% giving up within 18 months. Obviously 'olderpreneurs' are not being put off by the recession, even if some have been forced to find different ways of earning a living since the downturn. Good luck to them all.
Last year IT security firm Sophos re-investigated how easy it was to steal identities via Facebook and found that user negligence was even worse than their previous study. They created two fictitious users and sent out 100 friend requests from each – within two weeks a total of 95 strangers agreed to become friends with the fictitious characters.
Many of these befrienders gave away their full date of birth (89% of the 20-somethings and 57% of the 50-somethings) and just under a third of the over 50s group also gave away personal information about their friends and family. Sophos revealed that 10 years ago it would have taken several weeks for con artists and identity thieves to gather such information about a single person but social networks have made it easy for the bad guys to pick up personal information and build a detailed picture of innocent members of the public. Personally I’d rather have less Facebook ‘friends’, or none at all come to that, rather than risk becoming a victim of an identity thief.
In the news this week I read that the UK’s Digital Champion, Martha Lane Fox, wants to get everyone of working age online by 2012. Her report, the Networked Nation Manifesto highlights the lack of internet access among the nation’s unemployed, disadvantaged and retired and outlines various plans to achieve the aim of getting “everyone of working age online by the end of this Parliament”.
She also suggests that internet organisations should promote the benefits of the internet to the 6.4 million of the over 65s who have never been online, presumably aimed at the 63% who can see no good reason why they should! Generally speaking a worthy, if amazingly ambitious, idea since more and more businesses and service move online. But the issue of who will pay for all of this is still outstanding. Presumably not the government which has recently been forced to make spending cuts in many areas, including spending on IT in schools and, potentially, funding for public internet access schemes. Funding from the private sector has been mentioned. Also a suggestion that retailers should provide "internet access packages for people on low incomes and the elderly, with low up-front costs, affordable monthly payments, and ongoing support” – meaning that the disadvantaged pay for it themselves!
Lastly, I wonder if the report includes free internet access to criminals in prison. This was a view Martha Lane Fox gave publicly last March amid rising concern about prisoners using social networking sites to threaten their enemies, their victims and even members of the police and prison services.
Most people spend a lot of time and effort putting together the ‘perfect’ CV, sweating over the order of content, number of pages, grammar and spelling, with a photograph or without and so on. Then identical copies of this ‘perfect’ CV are scattered around to job agencies, headhunters, websites and prospective employers, to anyone in fact that they feel may have suitable, or even vaguely suitable, job vacancies. Used in this way a CV could actually turn into a dangerous document - if it gets out there, and is sprayed around, it risks making you look desperate, just one of a vast horde of people looking for jobs
To make a CV really work to your advantage it should be tailored so as to be relevant to the individual company and job vacancy you are actually applying for. For instance, if you were applying for a job with a pharmaceutical company such as GlaxoSmithKline, and you knew that they were expanding their research department to create cancer compounds for the developing world start your CV with “I am an experienced research scientist who intends to work on cancer compounds for developing countries.” In terms of that employer, this would be a great start to a CV.
Careers company, Position Ignition, www.positionignition.com believe you should be sparing with the information you put on your CV. For instance, prospective employers do not need to know your home address. If the job requires that you work in China, there is no advantage in advertising that you do not live there at the moment. For the same reason, do not include your landline, only your mobile number.
There is no need to include your date of birth, or dates for education or employment. Prospective employers only need to know what you’ve done, not how old you are.
Finally, the most important tip: start your CV with a statement of who you are, and what it is you are aiming to do for your target employer.
Happy hunting!
Here are some thoughts for you from Position Ignition, providers of Personal Career Services
What is your value in the workplace?
There is a suggestion in the question that the jobseeker feels they are too old, over the hill, offer little value to a prospective employer.
That’s largely because our society is besotted by youth. The media are constantly celebrating energy, enthusiasm, stardom and glamour. All very attractive, but not actually that much use to a potential employer. In other societies, they value wisdom which is hard won, and only comes with age, experience and a developing understanding of life. That is of huge value to a potential employer.
If you were to draw a graph with age along one axis, and levels of energy and wisdom on the other, there’d be two lines. One dips down – that’s energy – which, of course, we lose a bit as we age. The other, wisdom, rises. At 50, you are starting to gather useful wisdom, and the best years, in employment terms, should be ahead of you.
What are you offering an employer?
We each bring a unique mix of ourselves, our talents, backgrounds and experience to the workplace. Working with a Position Ignition guide, you could explore together who you are in work terms. Using your life story, begin to construct a detailed picture of your values and beliefs. Use a range of technical tools and processes to establish your passion and excellence. Have discussions about a wide range of subjects and your life experiences. This will help you become more aware of your uniqueness, and your unique value in the workplace. And that, in turn, will boost your confidence.
How are you marketing yourself?
A Position Ignition guide can help you construct a model showing what you are best at, what you are passionate about, and what your value is. The place they intersect is the sweet spot, the best of you, and we’ll help you bring that to market.
With clarity will come a sense of what direction you should go in. Once you know that, you will have more energy. And that will lead to your having more success.